Notable Work
Work Umir has produced for brands and companies outside of his independent work —
Written:
12/2/24 – VERSUS: Why the Asian Cup means more than just football
Article for VERSUS on the Asian Cup, its history and the value of sporting representation for the Palestinian people
9/2/24 – GQ MAGAZINE x KARIM BENZEMA — Cover Story
Interviewed Karim Benzema and wrote his GQ February 2024 cover story
8/2/23 – GQ MAGAZINE – FEBRUARY EDITION
Contracted to write two pieces for GQ Middle East's February 2023 issue about Islam and the sociocultural implications of Morocco's World Cup campaign.
Video & Audio:
2023-PRESENT – THE COACHES VOICE: Spaces
Recurring guest (as analyst/tactical expert) on tactical analysis.
29/3/24 — PREMIER LEAGUE: Welcome to the Weekend
Live analysis and preview for the Manchester City vs Arsenal fixture:
29/3/24 — FOURFOURTWO: YouTube Channel
Tactical preview for the Manchester City vs Arsenal fixture for FourFourTwo’s Friday show
29/1/24 — NIKE X ERLING HAALAND BOOT LAUNCH
Invitation and coverage for COPA 90 x Nike
9/1/24 — SDS PODCAST
Two episodes for the SDS podcast on YouTube (250,000 subscribers, 100,000+ views)
20/12/23 — SAUDI NATIONAL TV (Alekhbariya TV)
Discussing Manchester City’s Club World Cup live on Saudi Arabian National TV
23/8/23 — GARY LINKER X NORATINGS PODCAST
Video podcast host alongside Gary Lineker (BBC) and Nubaid Haroon (Sky Sports)
9/6/23 — BBC RADIO MANCHESTER: Talking Balls
Live preview on Manchester City’s UCL final on BBC Radio Manchester
27/4/23 – SKY SPORTS: Live Preview
Live analysis and preview for the Manchester City vs Arsenal fixture with Adam Monk (interview by Kyle Walker)
Events:
28/3/24 – Attended Manchester City’s Official Iftar (2024)
21/9/23 – Attended EAFC Game Launch
Experience:
07/2023-PRESENT: NHS (MEDICAL DOCTOR)
03/2021-PRESENT: UMIR.CO.UK BLOG
04/2023 - PRESENT: COACHES VOICE (TACTICS EXPERT)
01/2023, 02/2024: GQ (AUTHOR)
02/2023-02/2024: JD SPORTS (FOOTBALL INFLUENCER)
09/2022 - 09/2023: BCOMS NORTH GRADUATE
11/2022-12/2022: THE ATHLETIC (FREELANCE FOOTBALL EXPERT, WORLD CUP CAMPAIGN)
12/2023-08/2022: STATMANDAVE (SOCIAL MEDIA AND DATA RESEARCH)
09/2021-11/2022: CITY REPORT (AUTHOR)