Notable Work

Work Umir has produced for brands and companies outside of his independent work — 

Written:

12/2/24 – VERSUS: Why the Asian Cup means more than just football

Article for VERSUS on the Asian Cup, its history and the value of sporting representation for the Palestinian people

9/2/24 – GQ MAGAZINE x KARIM BENZEMA — Cover Story

Interviewed and wrote GQ’s February 2024 Cover Story about Karim Benzema

8/2/23 – GQ MAGAZINE – FEBRUARY EDITION

Contracted to write two pieces for GQ Middle East's February 2023 issue about Islam and the sociocultural implications of Morocco's World Cup campaign.

Video & Audio:

29/3/24 — PREMIER LEAGUE: Welcome to the Weekend

Live analysis and preview for the Manchester City vs Arsenal fixture:

29/3/24 — FOURFOURTWO: YouTube Channel

Tactical preview for the Manchester City vs Arsenal fixture for FourFourTwo’s Friday show

29/1/24 — NIKE X ERLING HAALAND BOOT LAUNCH

Social media coverage for Copa 90 x Nike

9/1/24 — SDS PODCAST

Two episodes for the SDS podcast on YouTube (250,000 subscribers, 100,000+ views)

20/12/23 — SAUDI NATIONAL TV (Alekhbariya TV)

Discussing Manchester City’s Club World Cup live on Saudi Arabian National TV

9/6/23 — BBC RADIO MANCHESTER: Talking Balls

Live preview on Manchester City’s UCL final on BBC Radio Manchester

23/8/23 — GARY LINKER X NORATINGS PODCAST

Video podcast gameshow host alongside Gary Lineker (BBC) and Nubaid Haroon (Sky Sports)

Events:

28/3/24 – Attended Manchester City’s Official Iftar (2024)

21/9/23 – Attended EAFC Game Launch

Experience:

07/2023-PRESENT: NHS (MEDICAL DOCTOR)

03/2021-PRESENT: UMIR.CO.UK BLOG

04/2023 - PRESENT: COACHES VOICE (TACTICS EXPERT)

01/2023, 02/2024: GQ (AUTHOR)

02/2023-02/2024: JD SPORTS (FOOTBALL INFLUENCER)

09/2022 - 09/2023: BCOMS NORTH GRADUATE

11/2022-12/2022: THE ATHLETIC (FREELANCE FOOTBALL EXPERT, WORLD CUP CAMPAIGN)

12/2023-08/2022: STATMANDAVE (SOCIAL MEDIA AND DATA RESEARCH)

09/2021-11/2022: CITY REPORT (AUTHOR)